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zero to 8 figures - unfiltered

The operational playbooks, economics and execution frameworks behind building a national trade brand.

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| everything it takes to build ainger

| everything it takes to build ainger

Welcome to build ainger

Here’s what you can expect from Build Ainger. A dedicated platform to building and scaling a trade business. Hosted by a team that’s actively going through it every single day.

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access the vault

Unfiltered access to Ainger's internal assets. Get the exact SOPs, financial models and spreadsheets dissected in our episodes.

Watched by trade executives, operators & B2B Founders.

explore by category

Want to focus on one particular category that catches your interest? Choose from our curated playlists below to deep dive.

Business Ops & Systems

Finance & Tech Stack

Sales & Marketing

Field Ops

Michael Ainger, CEO of Ainger Group and host of the podcast, Build Ainger.
Michael Ainger | Host & CEO Ainger Group

behind build ainger

“The reason we started Build Ainger was to document everything it takes to effectively build, run, optimize and scale a home services company. It’s not about us patting ourselves on the back but instead, sharing our story; all the mistakes we’ve made, the wins and most importantly, the lessons learned. Our goal is to build a community where we all grow together, stronger.”
— Michael Ainger